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10 Up-and-Coming Trends to Watch in the Web Design Industry

A well-designed website can help businesses establish a strong digital presence in a short time. It’s one of the first things that people may visit when searching for products or services. Most viewers will likely form an opinion or judgment about a business based on its website’s design. This is why it’s important to make a good impression with interactive elements and a responsive platform. To create one, you need to be aware of the latest trends in the industry.

This makes it easier to add elements such as images, videos or animations that engage people immediately and convince them to scroll through the pages. While you should avoid following trends completely, it’s a good idea to get inspiration from new ones so you can design a modern website that is different from competitors. To make this easier for you, here are some of the up-and-coming to watch in the web design industry.

  1. 1. Typography on Hero Images

In the coming year, this trend is expected to dominate web design. When people are looking through a website, they immediately want to see what the business or brand is offering. A bold headline with a brief description on a hero image can instantly send the right message to visitors. It also makes it easier for them to decide whether they want to continue browsing or leave.

You can be quite creative with the typography and placement of text. Some websites may even feature just the headline against a white or black background to avoid any confusion. This is one trend that could help you design a minimalist and attractive website.

You can have a hero image with a business logo in the top left or center of the navigation bar. If you are yet to design a versatile one, then consider an online tool such as a logo generator.

  1. 2. Dark Mode Switch

Today, most young consumers browse on their smartphones with the dark mode turned on. This means that you need to create a website that supports the function and can switch easily between light and dark modes. In 2023, you might see it becoming a popular trend in the industry. The dark mode switch can improve UX design and experience.

It can allow them to look at visuals and text on a website in low light and find what they are looking for easily.

  1. 3. Animations on Home Page

This is another trend that is already becoming dominant in the industry. Animations can be interactive and engage visitors immediately. They can also help businesses tell their stories or highlight specific features of a product or solution. It’s a good idea to add one or two on the home page that shows visitors how a company can solve problems for them.

You can incorporate animations in different ways. Include a large one above the fold to draw attention within seconds or animate visuals that interact with visitors as they scroll down the page. This could lead to higher conversions and make a lasting impression on the target audience.

  1. 4. Colorful Shapes or Patterns

While black and white elements look very attractive in web design, adding a pop of color could also work very well.  Incorporate colorful shapes or patterns that can create a contrast against a neutral background. You can also choose a pattern to break up chunks of text or to generate interest among the visitors.

Make sure that the colors do not clash with the scheme of the website or confuse people about your niche or industry. 

  1. 5. Clear Borders

It is another up-and-coming trend that is likely to dominate in the coming years. Borders can simplify navigation for visitors and make it easier for them to browse products or solutions. They can be added to break up sections within the home page or landing pages.

  1. 6. Background Videos

Having a video above the fold is a good way to keep visitors on the website for a longer time. It’s why the trend is becoming quite popular in web design. You can include a large background video with text over it. This can be used to showcase a product, work culture or how the brand interacts with real customers.

  1. 7. Digital Illustrations

In the future, you may see digital illustrations on many different websites. They are easier to load and have a smaller file size than professional pictures. It’s also a creative way to connect with people and convey a message that might be confusing to understand. You can include digital illustrations to explain a process or tell people how a product or solution can help them. Designers can also add effects or movement to illustrations for a stronger impact.

  1. 8. Large Footers

You may be surprised to see large footers making a comeback in 2023. You can create a wide footer to include all the details such as categories like About Us, Blog or Contact Information. It can also include a brief feedback form or survey that makes it easier for visitors to highlight their interests or preferences.

  1. 9. Contact Forms

It’s one trend that is expected to continue in the web design industry. Contact forms are necessary for a website and can be added as a separate landing page too. You can also incorporate it towards the end of a home page so people can send in their queries immediately.


  1. 10. Interactive Visuals

Images or visuals that scroll down or to the side can make a website highly engaging. This up-and-coming trend may be commonly seen in SaaS websites or eCommerce platforms in the future. Interactive visuals could help businesses create more recognition and awareness among the audience too.

To Sum Up

These are some of the top up-and-coming trends in the web design industry. It’s a good idea to keep a few in mind if you are looking to launch your platform or make a few changes to the website. You can incorporate some key elements or get inspiration to create attractive and mobile-friendly pages.

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