Category
Web Design

Case Study: Mose Home Inspection

Mose Home Inspection Services provides home inspections for homeowners and buyers in the Montreal and surrounding areas. Already an industry leader, Mose enlisted us to help them modernize their website using current design trends. The design used straight-forward and simplistic design elements in order to convey their authority without distracting users with too many colors and features.

Introduction

Mose Home Inspection Services is a respected company in Montreal that provides home inspections and other related services. Many established location-based services struggle with digital assets like websites, logos, print materials, and more.

Montreal Graphic Design helped Mose Home Inspection Services overcome this hurdle with a complete redesign of the majority of their digital assets, which helped them cement themselves as an industry leader in the Montreal area.

The Problem

The majority of the home inspection services in the Montreal area are currently being misrepresented by outdated websites and other dated digital assets.

Common issues that are plaguing the industry include:

Outdated websites

Poorly written copy

Mismatched or dated color schemes

Dysfunctional user experience (UX)

High bounce rates

Poor logo design

Brand colors

We capitalized on the 3 main colors from the logo: dark green, navy blue, and white in order to capture a professional, but modern feel.

Typography

We made use of Google Fonts because of their legibility, overall selection, cross platform display, budget friendliness, and the fact that they do not require licensing.

The Solution

Montreal Graphic Design helped transform Mose Home Inspection Services by completely redesigning the majority of their digital assets.

The scope of the work included:

Updating their logo design to comply with modern design trends

Redesigning the entirety of their website

Refreshing their print material, including their business cards, brochures, and contracts

Creating a user-friendly and responsive design that caters to mobile, tablet, and desktop experiences

Offering a bilingual experience that is readily available for both English and French users

It was determined that Mose Home Inspection Services needed to refresh the majority of it digital assets if it wanted to continue to maintain its high ranking on Google for relevant home inspection keywords. The current Google algorithm favors responsive design that caters to the user experience.

In order to accomplish this, we focused on revamping their logo design and graphic design with a focus on the modern user experience.

While Google never openly confirms their methodology, they did suggest that they believe the user experience is an important factor.

“Landing page experience refers to how good we think someone’s experience will be when they get to your landing page.” – Google

Many leading search engine marketing authorities have also concluded that a high-ranking website must have a suitable user experience.

“As the use of machine learning increases, user signals will factor more prominently into search engine rankings. UX issues could therefore prevent brands from reaching their potential in the organic search results — and, thinking more broadly, could stifle conversion performance.” – Search Engine Land

Case Study: Mose Home Inspection

Mose Home Inspection Services provides home inspections for homeowners and buyers in the Montreal and surrounding areas. Already an industry leader, Mose enlisted us to help them modernize their website using current design trends. The design used straight-forward and simplistic design elements in order to convey their authority without distracting users with too many colors and features.

Introduction

Mose Home Inspection Services is a respected company in Montreal that provides home inspections and other related services. Many established location-based services struggle with digital assets like websites, logos, print materials, and more.

Montreal Graphic Design helped Mose Home Inspection Services overcome this hurdle with a complete redesign of the majority of their digital assets, which helped them cement themselves as an industry leader in the Montreal area.

The Problem

The majority of the home inspection services in the Montreal area are currently being misrepresented by outdated websites and other dated digital assets.

Common issues that are plaguing the industry include:

Outdated websites

Poorly written copy

Mismatched or dated color schemes

Dysfunctional user experience (UX)

High bounce rates

Poor logo design

Brand colors

We capitalized on the 3 main colors from the logo: dark green, navy blue, and white in order to capture a professional, but modern feel.

Typography

We made use of Google Fonts because of their legibility, overall selection, cross platform display, budget friendliness, and the fact that they do not require licensing.

“Patrick has been developing a new web site for my business. He has an excellent eye for design, he is very easy to work with and communicates well with the other professionals involved in the project.”

Ivan Mose / Founder and CEO

The Solution

Montreal Graphic Design helped transform Mose Home Inspection Services by completely redesigning the majority of their digital assets.

The scope of the work included:

Updating their logo design to comply with modern design trends

Redesigning the entirety of their website

Refreshing their print material, including their business cards, brochures, and contracts

Creating a user-friendly and responsive design that caters to mobile, tablet, and desktop experiences

Offering a bilingual experience that is readily available for both English and French users

It was determined that Mose Home Inspection Services needed to refresh the majority of it digital assets if it wanted to continue to maintain its high ranking on Google for relevant home inspection keywords. The current Google algorithm favors responsive design that caters to the user experience. In order to accomplish this, we focused on revamping their logo design and graphic design with a focus on the modern user experience.

While Google never openly confirms their methodology, they did suggest that they believe the user experience is an important factor.

“Landing page experience refers to how good we think someone’s experience will be when they get to your landing page.” Google

Many leading search engine marketing authorities have also concluded that a high-ranking website must have a suitable user experience.

“As the use of machine learning increases, user signals will factor more prominently into search engine rankings. UX issues could therefore prevent brands from reaching their potential in the organic search results — and, thinking more broadly, could stifle conversion performance.” Search Engine Land

Montreal web design, logo design, graphic design