What Makes up Good Business Card Design and Why You Need It
You’ve probably received a business card or two in your life. The business world is littered with good and bad ones.
Business cards are an important tool for companies, and they are one that can be easily leveraged to generate leads, promote your brand, or develop your company.
So, what makes a good business card? Before you find a company to help you with your business card design needs, it is important for you to understand what makes a good business card shine over a bad one.
Here are a few important details that you should include on your business cards if you want them to get noticed.
1) Display Personal Name / Business Name
There is probably a good reason why you are handing someone your business card. You better make sure that your card properly addresses your name or the name of the business you are working for.
Don’t get overly creative when it comes to your job title either. If you are the Director of Marketing, state it. Don’t write something cringe-worthy like “Master Magician of Digital Marketing.”
Job titles are meant to explain what you do and whether you have the authority to make decisions at your respective company.
Tell it like it is and show your customers that you value their time and that you are there to help them solve their problems.
2) Showcase Your Contact Information
The second most important part of a business card is the fact that they display your contact information. It is unlikely that you are in the business of printing business cards to throw them away.
Each card should serve a purpose and the purpose of each card should be to provide the recipient of the card with your contact information.
After your initial interaction, your business card serves as a reminder of your conversation and provides potential leads with a tool to get in touch with you. Make sure they know who you are.
The most common types of contact information include your address, phone number, email, website, social media accounts, and any other unique identifiers that relate your specific industry.
All good business card designs will feature your phone number and email at a minimum.
3) Logo / Unique Design
Boring text on a white background would make for a boring business card. Like anything in the design industry, your business cards need to stand out.
The easiest way to stand out from the pack is to make use of design elements that work well together. Work your logo in, find colors that work well together, and space the various elements of the card out enough to make them appealing.
Most business cards will feature a logo, a specific type of font to showcase your information, various lines and shapes to blend it all together, and specific colors. In other cases, your business cards may feature images as well.
If you think you require a more complex business card, it is best to talk to a graphic design company. After all, they are experienced in drawing up designs that are aesthetically pleasing.
4) Leave Space on the Back
This one isn’t essential, but it can be useful. If you hand someone your business card after a memorable meeting, they may want to write down specifics from the meeting.
Leaving a little space on the back of the card will allow them to jot down notes about the meeting that may be useful for later. This could include any potential discounts you offered them, any important discussion points, or specific names that you should remember.
Certainly no one has ever lost business by leaving a bit of blank space on the back.
5) Tag Lines / Mottos
If your business has a specific tag line or motto that is generally associated with your brand, you should make sure to include it.
This isn’t the most essential design element, but it is worth including as it will help you stay true to your brand.
The Goal of a Business Card
Remember, the goal of a business card is to get your foot in the door and to remind potential leads that you exist long after your first impression.
If you provide a memorable experience, your business card will serve as a reminder that you are a person that is worth doing business with.
By incorporating elements of good design into your business card, you will greatly increase your chances at landing new clients and closing that deal.
When contacting a graphic design company to help you with your business card design, make sure that you emphasis what parts of your business are most important to you. Here are a few additional tips:
- Communicate any specific colors that are important to your brand. For example, all Starbucks designs revolve around green, gold, and white
- Discuss what type of image you are trying to portray
- Talk about any specific graphics you will need
- Make sure that your job titles are consistent across the board
- Provide all the necessary contact information a client will need
- Don’t be afraid to ask questions