It doesn’t matter if you’re thinking about web design, logo design, or graphic design; some design concepts are universal and can either make sure your end product is a hit, or guarantee to turn off your clients and customers. If you’re looking to have something designed for you, make sure you avoid these design fails to ensure your final product will look amazing.
1. Not Trusting Your Designer
This is arguably the most important of the No-Nos listed here. Your designer is a professional who has “developed their expertise to produce the best possible work for their clients”, as PromoWorx so aptly put it. If you were paying someone to build a house, would you argue with them or dictate to them about what structural safety methods should or shouldn’t be implemented? Hopefully your answer was no because they are professionals and you are (probably) not. Yes, it is important to make your opinions and tastes known to your designer so they can create the design you really want. That is not the same thing as telling the designer how to do their job and causing your design to look horrible or not perform to the best of its ability.
The more features, the better, right? Wrong! Just because your logo design or web design could have a ton of different features added, doesn’t mean it should. The purpose of a great design is to draw people in and create brand awareness. By having a cluttered logo, website, or graphic, you’re conveying the message that your brand is cluttered and unorganized. You’re also making it really difficult for people to understand the content because they’re just overwhelmed. Mayecreate put it best when they said the best designs are “often simple, clean and easy to read and understand”.
3. Ignoring Your Target Audience
Whatever you’re designing, it’s not for you. It’s for your target audience. So you have to take their interests and preferences into account. If you want to attract them, you have to design your end product around what will actually attract them. LucidPress is absolutely correct, “Your point-of-view, as a professional, might be very different from that of a user”, so you can’t create a design based around what you like. Whether this means you survey target audience members, ask friends and family within that audience, etc., it is important to know what exactly is going to appeal to your audience before trying to attract them.
There are tons of design fails that will automatically make your logo, graphic, or website unappealing, but these three No-Nos are arguably the most important strategies to avoid. There’s no better way to create a design disaster than by not cooperating with your designer, creating an unattractive design that overwhelms customers, and not giving customers what they want.