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5 Ways How Technology is Making Businesses More Effective

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Technology is continuously evolving, and businesses can reap its benefits. Cloud and AI-driven tools let you streamline workflows, eliminate waste, and increase the overall business efficiency.

Here is how technology benefits your business.

Improving Project Management

Do your employees still communicate via emails and Google Spreadsheets? These communication channels result in information overload and hinder workplace performance.

That is where project management tools step in. They allow you to create projects, assign tasks, set deadlines, and track employee progress. Some of the most popular project management tools are Asana, Basecamp, and Hive.

Project management tools can significantly improve employee performance. They can upload documents, download files, and communicate in real-time. Most importantly, by staying on top of their deadlines, they can manage their time and prioritize tasks.

Facilitating People Management

Most HR processes are compliance-driven and require lots of time-consuming and manual tasks. That often prevents HR professionals from focusing on employees and their relationships.

That is where HR tools shine. They help companies save time, reduce costs, and manage employees more effectively.

For example, you can use Bambee for recruiting. The tool performs a wide range of tasks, including recruiting, hiring, onboarding, creating policies, compliance with relevant laws and labor codes, maintaining records, etc.

Another essential tool in recruiting is employee background screening. These software solutions provide criminal background checks, credit reports, education verification, driving record checks, and identity validation. 

Encouraging Employee Advocacy

Employee advocacy is a marketing tactic that builds trust with your potential candidates. The goal is to encourage employees to share content about your company on social networks.  That way, you will boost employee engagement and establish your employer brand. By turning employees into brand advocates, you will increase your credibility and attract top candidates. 

To make sure your employees create and share on-brand content, invest in employee advocacy software. For example, Bambu by Sprout Social helps you create a curated content feed for employees to share on social networks. That way, it helps your employees amplify your company’s brand message.

  1. Automating Time-Consuming Tasks

Manual and repetitive tasks can derail business performance. Business automation tools allow you to reduce these tasks. That way, you save your employees’ time and minimize the risk of human error.


One such example is password management tools. Employees often find it difficult to manage their passwords. Password management tools help you control which employees have access to specific sites and how/when they can use them. Employees do not need to ask for passwords or bother coworkers to give them access to certain documents. 


Companies across various industries, from healthcare to education, use artificial intelligence in data analytics. AI technologies, such as machine learning, can analyze massive chunks of data in real-time and provide your team with more accurate results.


You can implement automation to almost any aspect of your business, from social media management to accounting. These tools free up your employees’ time and let them focus on the tasks that require creativity and critical thinking.

  1. Providing Exceptional Customer Service

Customer satisfaction is the nerve center of your business. With the rise of instant messaging apps, video calls, live chat, and social networks, customers expect brands to respond to their messages in real-time.


With the help of digital technologies, you can build an omnichannel customer service strategy. You can meet them at different touchpoints, including live chat, email, phone calls, IM apps, etc.


Most importantly, you can centralize your conversations in a single tool – your CRM system. CRM software integrates with the customer service tools you use. It pulls customer data from these channels and keeps it in a central location. That way, your customer service agents can access customer data, such as their past purchases or service inquiries, in real-time. With these insights, they will provide all customers with more personalized and relevant support.


Chatbot technologies also play an immense role in customer service. These AI-powered technologies are available to customers 24/7, irrespective of their time zones. Therefore, even when your customer support reps clock off, the software can capture customer data and provide fast feedback. Additionally, many brands use bots to engage users, generate leads, and even finalize sales.


These are just some of the numerous examples of how technology improves business effectiveness. It increases employee engagement, satisfaction, and productivity. Your staff can automate tasks, manage time, and focus on the creative aspects of their jobs. That increases the overall workplace productivity and boosts customer satisfaction.

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.