The Future Of The Web – How This Montreal Web Design Company Sees It
As an influential Montreal web design company with close ties to the tech community, we come into contact with new and exciting technologies every week. Out of all the design services Montreal companies are offering, future-proofing remains one of the most difficult. As the power of the web continues to seep into every corner of our modern lives, we ponder this question: where is all this technology heading? What’s at stake for us in the near future and beyond?
Websites Will Look More Like Apps
According to Anton Zykin, founder and CEO at SFCD, “The next step for the web in general will be adopting the interaction and UX patterns from apps.” Mobile applications have been a benefit to both consumers and businesses. Consumers have more content and are able to access it anywhere. Businesses are better able to track consumers and personalize their advertising. Zykin expects that mobile app transitions and animations will continue to make their way onto the web. Recent advances in JavaScript frameworks such as React and Angular mean that these hybrid app-websites are easier to create and update than ever before. We believe that this is the natural evolution of responsive design. As users continue to become accustomed to app controls and conventions, websites will be designed around them. As a creative Montreal web design company, we’ve always got our finger on the pulse of consumer popularity and we understand that users really appreciate simpler websites.
The Web Will Make Better Use of Current and Future Hardware
Technology entrepreneurs are going crazy for virtual reality (VR) technology and as processing power grows across the board we expect this trend to continue. VR games are going viral across the web, proving that this technology is exciting and worth sharing. This same tech is also being used for architecture planning, home redecoration previewing, and it even has medical applications too. Google have stated that they want to bring VR to everyone on any device. They have been seen backing VR-enabled sites and continue to support this technology through the development of their Chrome web browser. As a Montreal web design company that is focused on the future, we welcome all hardware adaption by the web.
The Wearable Web
Although they got off to a shaky start, wearables are still being invented, brought to market, and bought. Google Glass may have been a bit before its time but products such as smart running shoes, heart rate monitoring wireless headphones, and fitness tracker bands and watches are seeing a rise in use. As we mentioned in the previous section, the web will begin to better integrate these devices. In the past, browsers were designed so that websites would not have access to the private parts of your computer’s hardware but with the growth of social media such as Facebook, people have begun to relax their views about privacy on the web. All of these gadgets will have seamless integration into app-like websites. We look forward to the far flung day in the future when the design services Montreal has on offer are focused on cyborg interactivity.
Hopefully, a Solution to Website Bloat
As it stands, the average user is being left behind. With the more tech-savvy population opting to use a variety of adblock plugins for their computers and devices, most users are at the mercy of bloated web pages which lead to poor mobile performance. News websites are a key offender. These websites are a patch job of badly designed modules. There are far too many adverts, alongside annoying pop-up modals to interrupt your scrolling experience. We fear that this means users will not see the true potential of the web. How can someone envisage that their phone will use fluid and immersive VR, when their device can barely handle reading the news?
Pageless Websites
Old websites drew inspiration from print media and a lot of these conventions are still present today. The pageless website movement aims to have websites looking closer to a video game or a movie. Essentially, pageless websites excel at creating and controlling a narrative. Nathan B. Weller argues that “when you land on a pageless site you are immediately immersed in the opening lines of a great story.” All that the user needs to do now is “the most natural and intuitive thing on the web: scroll”. The pageless design philosophy ties into the app-looking-website phenomenon. As time has past, and resolutions have grown, businesses have been trying their hardest to cram more content into the user’s screen – more adverts, articles, share buttons, and animation. Many leading websites are using minimalism to stand out amongst the crowd and we expect this trend to continue. We have noticed that many of the web design services Montreal offers are also focusing on this philosophy.
Is your business future-facing? Are you looking to ride the wave of technology that boosts immersion, accessibility, and higher conversions? Reach out and contact us today.
