Using effective graphic design is one of the easiest ways to generate leads. Here at Montreal Graphic Design, we recommend that all of our clients invest in quality graphic design services as they are one of the best ways to generate leads for your business.
Think about it for a second. When an Internet user lands on your content, the first things they look for are images, infographics, and your company logo. If any of these things are not up to par, you might lose that customer. Remember, first impressions really are everything and the business world is ruthless.
You might be asking, “How can I get a leg up on my competition?” The answer is simple, put graphic design to work for you. Here are six simple reasons why you can use graphic design to increase your blog post and social media engagement and turn potential customers into buyers.
1) Graphic Design is an Essential Content Strategy
37% of marketers say that visual marketing was the most important part of their content marketing strategy, second only to blogging, which came in at 38%.
You can really put this statistic into perspective when you consider how many things rely on graphic design. All of your featured images, custom infographics, thumbnails, and anything related to digital media requires some form of graphic design.
With graphic design being so important, it is essential that you find a quality graphic design artist to work with your business.
2) Social Media Posts Live and Die with Images
How many memorable text-only social media posts can you remember? Donald Trump’s rants aside, not many.
74% of social media marketers say they use images in their social media marketing, coming in ahead of blogs at 68% and videos at 60%.
While videos are another useful tool to use in your social media marketing, some users refuse to watch videos, especially if they are long.
The best social media posts use images because they effectively capture the attention of consumers. Consumers have short attention spans and you only have a few seconds to win them over. Increase your company’s ability to generate leads by using images in your social media posts.
Comparing the Social Media Networks:
- On Twitter, tweets with images receive 150% more retweets than those that do not have them.
- On Facebook, posts with images have 2.3 times more engagement than those that do not have them.
- Instagram, an image-only social media network, continues to grow at a rapid rate and now has over 700 million monthly active users.
A graphic design artist can help you design unique images that will help you win over your target audience, dominate social media, and generate useful leads.
3) Images Help Consumers Remember Your Brand
When you think of iconic brands, what comes to mind? More than likely you see flashes of Coca-Cola’s iconic advertisements, McDonald’s golden arches, or maybe Andy Warhol’s Campbell’s soup advertisement.
On average, a consumer will only remember 10% of the information that they learn about a brand. However, if images and other digital media are used, they will remember around 65% of the information.
It isn’t hard to understand that increasing your rate of retention by six times is a good thing. That alone provides a clear example of why graphic design services are worth their weight in gold.
4) Graphics are Essential in B2C
Graphic design is a must-have if your company markets products and services directly to its customers.
Have you ever traveled to a lesser known restaurant that took their own photos of their menu items? The low-quality resolution, the odd lighting, and other undesirable features immediately cloud your first impressions of the restaurant, whether it is justified or not.
Images are everything in the B2C marketplace. You cannot afford to scare your customers away with poor graphics and unprofessional looking images. If you want to generate leads, use high quality photos, it’s as simple as that.
A graphic design artist is capable of designing custom graphics and editing professional photographs for your business, increasing the desirability of your brand in the process.
5) Infographics Have High Engagement Rates and Generate Leads
Infographics continue to dominate social media. Why is this? Readers tend to interact more with images than they do with text because images provide far more stimulation than a block of text. In the case of infographics, they are shared 3 times more than any other form of content. This often generates leads for your business, resulting in more potential sales.
The reason why infographics are so effective is because they are capable of conveying complex statistics and situations in an easy to view format.
6) Graphics Can Be Used in Everything
The versatile nature of visual media makes it the perfect tool for reaching your consumers wherever they may be.
There are many ways you can advertise your products and services using graphic design, a few of these methods include:
- Print media and in physical promotional materials
- Billboards and other outdoor advertisement mediums
- Social media and other digital media networks
- Email marketing
- PPC campaigns
The possibilities are really endless when it comes to graphic design, but bad graphic design can hurt your business and make it look unprofessional.
If you are planning to heavily market your company, you will require different visual media assets to help you accomplish this in an effective way.
7) Choosing the Right Graphic Design Company
Here at Montreal Graphic Design, we take pride in the quality of our work. The graphic design industry can be tricky to navigate and no one wants to waste their time.
If you are planning on hiring a graphic design artist, take the time to check out their portfolio to see if they are a good fit. With so many different styles out there, it can be tricky to find the right one for your business.