5 Must-Have Tools for Your Ecommerce Website

According to a report, consumers spent around $861.12 billion online during the past year which led to a huge boost in ecommerce across the globe. In 2021, the number of digital shoppers is projected to increase further and reach more than two billion. So as a business owner, it is critical that you focus on coming up with a well-designed, easy to navigate and accessible ecommerce website.

Your web page is one of the first things that consumers will most likely search for and look up to get more information about your business, products or services. The features and options incorporated within your ecommerce website could help you make a strong first impression on the visitors and encourage them to make a purchase.

In order to engage more consumers and pitch your products or services to them successfully, you can check out some of these must-have tools for the ecommerce website.

1. ProProfs Help Desk

This is a highly useful tool that could help you keep track of queries coming in from potential customers and visitors, and get back to them quickly. In a very competitive digital market, you need to stand out with your visual brand identity elements such as having a professional logo design with fonts, colors, symbols prominently displayed on your ecommerce website.

ProProfs Help Desk can help you gain an edge over the competitors as it allows immediate responses and efficient, round the clock customer support. It offers a ‘shared’ mail inbox which makes it easier to access all emails for returns, billings and info through one dashboard. So you can run different accounts together and solve any problems within a short span of time.

The help desk also has a workflow feature that can be used to generate tickets automatically for customers who have registered or made a purchase. You don’t have to work on assigning order numbers individually or sending alerts to them which could take a lot of time. By using ProProfs Help Desk, you can improve the user experience on your ecommerce website and convince people to come back too.

2. Live Chat

As a business owner, it is critical for you to communicate open from visitor on your web page and clarify their confusion. This can happen through the live chat feature which gives people the opportunity to ask questions related to pricing, delivery, specific products or services instantly. You could talk to potential customers in real time and help them make the right purchasing decision.

There are platforms such as ChatBot, HubSpot Live Chat or MobileMonkey that you can look into for adding the live chat option to your ecommerce website. Sometimes, live chat can also come within an option for video and screen sharing which could make it easier for you to offer technical assistance and give product demonstrations.

By connecting with visitors on the website, you could experience an increased conversion rate and resolve issues like card abandonment as well.

3. MailChimp

It is certainly one of the most recognized names in the digital world and is a must-have tool for your ecommerce website. MailChimp is an email marketing platform that can be easily linked with an online page. You can use it to create effective campaigns for new launches, discounts or sales and reach out to people on the email list.

The features that come with this marketing service are great and include separate analytics which could help you track consumer trends and buying patterns. So MailChimp is also useful for figuring out what your audience is interested in buying. Other than that, it can work well on mobile and can be integrated with other apps as well.

This is one tool that you need to incorporate within your website to generate more traffic and reach out to a wider consumer base.

4. Metrilo

Now, this might seem a bit similar to Google Analytics but is actually a highly useful tool that could give you positive results. Metrilo is basically a platform that tracks revenue, visitors and checkout completion rates as well as cart abandonment. It analyzes all the data and monitors the performance of products or services.

With this platform, you could get an insight into the preferences and behavior of visitors and customers. This program also provides solutions to retaining and engaging the audience so that they stay on the page for longer and return again too.

5. ReferralCandy

Basically, it is a marketing tool that could be good for spreading the word about your business or the items you are selling. With ReferralCandy, you can encourage people to recommend particular products to their friends, family or colleagues and get a reward or points for it.

Even in this day and age, this word-of-mouth marketing service can help you boost sales and grow your email list too. The program is quite easy to use and you don’t have to worry about keeping track of referrals or rewards as they are done automatically.

To Sum Up

These are a few must-have tools that could make your ecommerce website rank highly in the search pages and appeal to potential customers immediately. By incorporating them in your web page, you can simplify your work and create a positive perception about your business in the minds of the audience.  

Jackie Rose

For the love of the word, Jackie has started writing since high school. Now she has made a career out of it with freelance writing and ghost writing for her clients. She can write on any subject under the moon, and branding is one of her favorites. Loves chocolates and pet dog to distraction.