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How Technological Advancement Affects Modern Business

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Technological advancement has significantly changed our everyday life, but it’s also had a transformative effect on business operations. No matter how big or small, companies all around the globe are benefitting from integrating technology into their business practices. Here’s how technology is slowly but surely reshaping modern business and why it’s important to embrace it.

It’s a way of improving communication processes

The ways businesses communicate with their customers has changed quite significantly with the emergence of technology. Nowadays, companies share and communicate their message in more ways than one, whether through social media, websites, emails, or applications. Relying on these electronic methods of communication also helps them gain the much-needed feedback from their customers. This, in turn, enables them to identify what’s working and what’s not, thus helping them improve their products and services.


Other than improving their communication with consumers, businesses also use technology to better the communication between offices. Nowadays, employees are able to access and alter internal documents with the help of a social intranet software. Once the data is updated, it is easily transferred to other departments, with the software acting like a central portal.

It allows for collaboration and outsourcing

In their aim to expand and grow, companies are under constant pressure to win new clients, take care of their brand image, attract the right employees, and all that while providing high-quality products and services and staying within their budget. The thing is, all this can be quite overwhelming. That’s why many companies turn to businesses in both national and international environments for collaboration and outsourcing. Modern technology makes these processes so much easier.

Nowadays, an L.A. or Dubai-based business can easily hire a fashion photographer London and have this creative collaborator bring their brand’s perspective, vision, and identity to life, whether we are talking about fashion, beauty, architecture, or food industry. Other companies may decide that the best way to improve their efficiency is to outsource customer service or technical support. The key is to identify functions that are pulling resources away from activities that generate revenue. Of course, this will largely depend on the industry you’re in.

It helps broaden businesses’ customer base

Expanding their reach to other markets and broadening their customer base is a challenge both large and small business owners need to overcome if they want to ensure growth and success. Once limited to local markets, businesses nowadays have a chance to expand regionally, nationally, and internationally, all thanks to technology.


The most common way modern businesses reach new markets is through the introduction of a website. This is a great way to give your customers an option to access your goods and services at any time. It’s also a low-cost investment that can help businesses ensure digital presence, although it needs to be mobile responsive, user-friendly, and optimized for SEO in order for businesses to reap maximum benefits.

It has a positive effect on employee productivity and performance

It’s often said that employees are the backbone of every business. As such, identifying new ways to boost their performance and keep their productivity levels up is imperative. Fortunately, this is another aspect where technology can be of enormous help to businesses across all the different industries.

For instance, it can help businesses reduce the need for human labor, which can help them cut costs. Instead of relying on manual methods to process various data, employees can use business software to maximize efficiency. Some business owners may also decide to use technology instead of hiring additional employees. This can help expand their business operations and increase production output.

It’s a way of cutting business costs

Other than increasing the efficiency of their day-to-day business operations, technology also plays a vital role in preserving businesses’ resources. Whether we’re talking about time, money, or physical space, every company can reduce their costs significantly by simply having the right technology in place.

For instance, companies that implement warehouse management technologies can learn about the best way to store their unsold inventory to reduce holding costs. Similarly, executives can rely on various virtual meeting apps and video conferencing platforms to hold meetings. This eliminates the need for holding meetings at corporate headquarters, thus saving companies both money and time.

Wrapping up

Keeping up with rapid technological advancements is key to surviving and thriving in the modern business landscape. By understanding the effects of modern technology and the solutions it provides, you can identify the best ways to apply them in your business field and start reaping the many benefits they bring.

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.