AI in Web Design: What Future Holds
It is safe to say that practically every segment of our daily lives exists in the virtual world: Education, entertainment, business, sports, friendship, sex, and the list goes on. As a result of users’ requirements and expectations, the online experience becomes more vibrant and personalized. The means to make this happen are in the hands of web designers. What enables them to provide such user experience is the application of artificial intelligence, the tool of trade behind enhanced website appearance, user experience and interaction with visitors.
The usual manner of creating a website that included joint sessions where a group of designers discussed various ideas and possible outcomes before testing and translating them into HTML before the development process started is rapidly becoming history.
Artificial Design Intelligence Systems transform simple designs, such as handwritten user interface or pictures to HTML code. It enables website designers and owners to obtain modern and customized websites according to their personal needs and preferences at a fraction of the time and effort required using traditional methods. What is more, since AI monitors interaction with the customers, the data provided can be used for new designs to complement future product launches and boost sales.
Improving User eXperience
The ultimate goal of every marketing campaign is customer conversion. It is common knowledge that any call-to-action type’s success largely depends on the quality of user experience. AI tools have already revolutionized the way users interact with websites, and this is primarily related to the role of chatbots.
Bearing in mind their widespread use and the fact they are widely accepted by the users, their role in improving user experience will continue. The data collection algorithms behind them and their knowledge base will keep improving and developing, to perfect conversation styles based on asking customers for interaction on different messaging channels, service tools, as well as mobile applications.
Improving User Interfaces
Since the functionality of any website or mobile app largely depends on the user interface implemented, their design and usability are under continual supervision. The things closely monitored are users’ needs, customer interaction, business activity, and personal preferences, which constitute a massive amount of data that only AI is capable of processing.
According to the teachings of the Master’s Degree in Design for Artificial Intelligence at IED Barcelona, AI is used to create an environment where analysis and management systems predict customer’s needs and desires in real-time and provide services and products that feature increased personalisation. In return, this enables new and improved user experience with a new generation of products and services that cater more and more to individual needs and preferences.
Instantly recommended actions
Improved user interfaces enable a better user experience and result in upgraded customer interaction with websites and mobile apps. The valuable data obtained from this interaction enable AI-based tools to make recommendations for the customers based on the searches they made and their product, service, or store history.
The continuous advancements of these AI tools will soon get us to the point where these recommendations will be made in real-time, and the results of their actions are immediately visible and evaluated. Netflix and Adobe are examples of top range companies that have already implemented AI in their recommendation architecture, which is a clear proof of their prominent future.
Although user experience and interaction are seen as the most prominent uses of AI when the web design is concerned, its implementation is by no means limited solely to those areas. Top-notch design needs to be coupled with efficient maintenance, and it is another task AI is fully capable of completing with flying colors.
Also, since web design software is becoming more sophisticated, the final product’s analytics and diagnostics are more demanding than ever. An AI-powered diagnostics and analytics tools trained right will eliminate dozens of procedures needed for creating, diagnosing, and editing a design, along with the need to perform A/B testing. As a result, this will provide better website design results, smoother diagnostics, and maintenance.
If one thing can be predicted with certainty, AI is here to stay. The pace at which it develops is picking up speed, and the results it already provides guarantee investments in the further development of both AI technology and its implementation in web design. The sooner we jump on board, the better for us and our business alike.
Guest Poster – Jennifer Hahn Masterson
Jennifer Hahn Masterson is the Lead Content Strategist at Spread the Word Solutions, holding an MA degree in design management and communication. She is always doing her best to help her clients find their place in the ever so competitive business arena