Walking down a grocery store is inevitably an entertaining experience for consumers and finding the desired product make it worth having. However, in most cases, people don’t avail the product according to the brand name or price; in fact, they get their hands on such product whose packaging attracts them.
In most cases, customers have no idea which brand they will prefer. Packaging is the first impression that people put in their mind and if it is up to the mark, they don’t hesitate to try it. Now the question arises among so many products, how come you will know that your product’s packaging is class apart and will surely attract customers?
It’s a saying that Typography is the source of communication. It not only conveys a message but also make the words attractive and eye-catchy. It is an art that flourishes your business and keeps you out of the box.
The Purpose of Typography
Perfect typography on the packaging brings various benefits, and above all, it stands your position above in the market. It adds value and put the right impression on the customer’s mind. Have you ever tried the product with the messy packaging?
Might be in some cases you had to, but the packaging is the first thing that grabs our attention, and if done right one can’t resist having it. Apart from that, good packaging helps you to differentiate your brand in the market. Once you brace yourself with the importance of typography, it will help you in many ways.
Science of Typography in Packaging Designs
The type of font that you use for your product’s packaging says a lot about your professionalism. A professional designer is aware of all the rules of typography, and they know what will go best for a particular brand or niche. Still, confused about fonts selection and want to be best in your field?
Let’s discuss those points that need to be considered while packaging of brand or products.
1- Know Your Audience
When you design a particular product, you undoubtedly aware of your audience whom you are going to target. Be aware of your targeted market that helps you to take the right decision about fonts selection. The packaging should be in a way that consumer gets an instant idea of what your product is about even before uncovering the packaging.
For Instance, when you put a glance at a leading drink company packaging, it suddenly clicks on your mind that there are drinks in the box. Similarly, keep the packaging by keeping in mind your targeted audience because it will assist in taking a right and appropriate decision.
2- Shape and Size also Matters
Sounds odd? But it indeed does. If you get enough room for designing, it will undoubtedly come out perfect, but if space is not enough on the packaging, you have to make the things congested that will not appear accurate, and people might have a difficult time to understand.
Designing and Rearranging of words need some space to be done favorably so that people get an idea about your product instantly. Being a designer, you should have a sense of balance to create something alluring and extraordinary. It is another way to keep the packaging of your product as pretty as a picture.
3- Type of Font
The primary question that make designers confuse is the font selection that which font type should be preferred? Serif Font, Sans-Serif font, Decorative font or others? However, by utilizing slight varieties of a similar typeface, you can strike a balance among differentiation and consistency.
A human eye quickly recognizes the upper and lower case letters and the variations among them. I would recommend you to always go with serif and Sans-Serif as they make the content look best and captivating.
Among a variety of different fonts, try Helvetica font that is being used by many leading companies and brands, and it never let anyone regret after using it. It is a Sans-Serif typeface that was developed a long time ago.
Trends in Typography
If we talk about the Typography trends globally depends on size, targeted audience and shape, various have emerged for the past few years, Let’s have a look at these trends to know comprehensively.
- The foremost trend is to Utilize typography as a foundation for packaging to make a dynamic multi-finished foundation.
- When you use Minimalist typography, it brings a clean and aesthetic effect to your packaging and helps to grab everyone’s attention. Moreover, this trend is often used for black and white background.
- Another trend is using Bold Typography that is often used for luxury brands. If you have originated a luxury brand in the market, then this trend is for you. Going with bold typography or framed typography will be the best option.
- If you are a professional designer, you might be aware of the power of custom design. Various leading brands have launched their won custom designs, including Disney Land and Apple. Being a designer, try your custom designs to make special packaging.
- The other trend originated was Handwritten fonts that made the packaging class apart. Try using handwritten fonts and make your packaging unique and eye-catchy.
Hence for the future use, try these trends for different and beautiful packaging.
Typography is a significant marking device for upgrading the tasteful of your image. It is especially significant in current occasions as customers give more consideration to configuration to drive their buying choices.
Most of the buyers are focusing on packaging and structure, and according to reports, buy drivers are either being straightforwardly identified with or being conveyed through packaging. In this way, as rivalry for purchaser’s consideration increases because of globalization use typography to impart your image’s vision and make a great packaging plan.
Consider the above-mentioned factors for the future whenever you are about to do packaging for your newly created products or brand. One should know that how to deliberately and ornament ally work with typography in packaging of brands and products.