More Visitors: How To Get Your Target Audience To Visit Your Website
“How do I get more visitors to my site?” is one of the most common questions that we receive. After the excitement of building and launching a new website dies down, many site owners become frustrated when their site isn’t getting the hits they hoped for. Firstly, just having a site is not enough to get visitors. You wouldn’t take a boat out to sea and expect fish to jump in, but that’s the approach some people take. “I have a website, why aren’t people visiting?”
To get more visitors, you’ll need to act like a fisherman – you need to get a net and use some bait.
All Visitors Are Not The Same
Not everything in the ocean is worth catching. If you’re selling lobster, catching a bunch of fish won’t do you any good.
You can spend an infinite amount of money to attract huge numbers of people, but not all visitors are equal. If you’re selling real estate in Montreal, it won’t help to have millions of teens from America visiting your site.
The first thing to do to get more visitors to your site is to define your target audience.
What Are You Trying To Catch: Define Your Target Audience
Defining your target audience is essentially putting into writing who your ideal client is. By combining demographics, interests, and even personality traits you are able to get a clear picture of who you’re trying to get to visit your site.
There are many ways to define your target. One way is to think of the current clients or visitors that you have. What unites them? Are all of your visitors a certain age? Make a certain income?
Or perhaps, if your organization is newer, who would your dream client be? What would they like, what would they dislike?
This blog post goes very in-depth into how to define your target, and their suggestion is to write down your ideal visitors age, gender, job, hobbies, and more.
Include whatever feels relevant to you and your site.
Use The Right Bait: Create Content For Your Target Audience
Now that you’ve defined your target audience, you’re ready to start attracting them.
Go through your website and try to view it as your target would. What questions would your ideal visitor have? What is missing?
Is the tone your content takes relevant or missing the mark?
The goal is to ensure that all your content, both current and in the future, speaks to and attracts more visitors that match your target audience.
Try to pre-emptively answer questions they would have. For example, if you want visitors who are looking to become first-time investors, you could create a blog or post with the title “How To Become a First Time Investor.”
It will be important to make sure that all the SEO info on your site is up to date and accurate to really get the most from your awesome content.
Get More Nets Into the Water: Reach Out For More Visitors
To increase the amount of fish they catch, fishermen use more nets and more boats. You can use social media and other people’s websites to catch more visitors to your site.
Using Facebook ads you can create an advertisement directly targeted at who you want to reach. You can enter demographic info, likes and dislikes, and a host of other information. Since your website already features content that your target audience is interested in, your ads will have a huge leg up.
Another way of getting more “nets into the water” is to have other websites link to you. An excellent way to do this is to write guest posts. Find a blog similar to your site, or blogs that are frequented by your target audience, and offer to write a guest post for them. This will demonstrate your expertise in your field, and really reach out to new visitors.
To get your target audience to visit your site, you’ll need to define your target audience, create relevant content, and reach out to them.
No matter what you do, though, if your website isn’t up to snuff, all your work will be for nothing. The visitors won’t stick around.
It’ll be like a fisherman catching a huge haul of fish only to have them escape through holes in the net.