DNA Solutions That Promote Wellness
PNK GenomiX sells DNA kits designed to help their users understand the relationship between their DNA and their health and wellbeing. The company provides a series of services that its customers can use to access clinical-grade DNA sequencing, personalized reports, and genetic counseling to help them live a happier and healthier lifestyle.
DNA testing and services continue to grow in popularity and provide innovative companies like PNK Genomix an opportunity to offer an exceptional customer experience.
PNK GenomiX was looking to improve the look and feel of their website. The previous design was dated and didn’t follow current best practices. They also wanted to optimize the entire flow of the website to decrease friction and increase conversions.
Montreal Graphic Design optimized key conversion pages to emphasize the company’s unique value proposition and core benefits. This improved the user experience significantly, providing a more logical flow for the content on the website.
A portion of this project involved creating and implementing consistent and professional branding throughout the website. The new branding elements feature a clean and professional look that’s complemented by strong colors.
The overall usability of the website was improved as well. This included making the website more usable, improving the various product and checkout pages, and making it mobile-friendly. The new website is fully optimized for mobile, scoring 90% on GTmetrix.