How Web Designers Help You Cater To Your Target Audience
Did you know that relevant messaging can drive an 18x revenue increase? If your company is profit-oriented, making sure your site and its messages are relevant to your target customer is an absolute must. Web design in Montreal can significantly enhance your marketing strategy in, several ways.
1) Beautifully Designed Pages
This seems simple enough, right? Well the goal is to tell people about who you are and what you can offer them. Designs that perfectly depict your vision and what exactly you do, can do all the talking. You don’t need to explicitly state your message when the design speaks a 1000 words for you.
2) Strategically Designed Pages
On top of needing a website that beautifully depicts your message, you need your site to strategically guide your target customer toward making a purchase. Web designers can create an organic flow that leads visitors to your page on a journey from simply being interested, to committing to making a purchase. Shouting “buy this now!” on the top of the first page of your site is an immediate turnoff. Potential customers need to be led towards buying, not forced.
3) SEO Optimization
On top of needing a website that beautifully depicts your message, you need your site to strategically guide your target customer toward making a purchase. Web designers can create an organic flow that leads visitors to your page on a journey from simply being interested, to committing to making a purchase. Shouting “buy this now!” on the top of the first page of your site is an immediate turnoff. Potential customers need to be led towards buying, not forced.
4) Responsive Web Design
According to Orbit Media, nearly 60% of online searches come from mobile phones. Many companies don’t cater their website to mobile phones, resulting in weird layouts and difficulty navigating. If your audience is likely to use a mobile phone, if you cater mostly to those 60 and younger, you NEED a responsive web design that looks great on any platform, from PCs to phones. If your target customer can’t easily find what they’re looking for on your mobile site, you’ve already lost them.
5) Speed Is Now A Ranking Factor
The speed at which your website loads is now a factor for higher or lower ranking on search engines, according to Koozai. Web designers are specially trained in the most effective ways to optimize your website, including making sure its not moving at the speed of a snail. Be honest, if a web page takes more than 15 seconds to load, are you going to wait any longer than that? No. And neither will your potential customers.
You may think your Montreal web design company is just designing a site, but in actuality, its doing more than half of your marketing work. If you want to 18x your revenue, you better start thinking about how to use web design to effectively market your message. Having a website is not enough, making it versatile and a visual story of all you can offer is essential.
