Web design company – The upside to using one

So, you need a new website. On the one hand, you’re thinking about using a web design company. On the other hand, you’ve been seeing lots of ads for “do-it-yourself” websites.

These sites, whether they offer “easy to use” website builders or blogging platforms, offer a lot. They promise you an awesome website in only minutes. But is it too good to be true?

We believe so. When it comes to an effective and functional site, a professional web design company can’t be beaten.

Here are few of the upsides a professional design company can provide.

Beautiful design that stays beautiful

Do-It-Yourself websites advertise that their functionality and ease-of-use allow anyone to create a website in only minutes. They show off flashy templates and promise that your site will “look this good” once you put your content in.

In practice, though, this rarely pans out as promised. To put your content into the template, you need to know the exact dimensions of the images the template uses. If you put in an image that is too small, it will appear enlarged and look blurry. If you put in an image that’s too big, only some of it will show up.

Blurry or strangely cropped images can make a whole site look bad. To avoid this you’ll essentially need to be your own graphic designer. You may find yourself resizing photos for hours to get them to fit just right.

A web design company will let you know exactly what content is needed for your site. They’ll do all the work to make the images fit and look perfect.

A web design company will help you make friends with Google

When it comes to websites, one of the most common questions we get is “How can I get onto the first page of Google?”

That’s a smart question to ask. 85% of consumers use the internet to find local businesses. There are more than 3.5 billion Google Searches per day.

Your ranking on Google is effected by a multitude of things, including the content on your site. Google analyzes your entire site to connect it with the right search terms.

Every image is scanned for the appropriate identification tags. Each and every sentence is scanned for keywords, readability, and quality. Your site’s mobile accessibility, speed, and even the amount of links you have are all factored in as well.

A web design company will take all of this into consideration while building the site. Ensuring your site is specifically ready to be best friends with Google and the other search engines is factored in – from the ground up.

The folks advertising “easy” site builders are right about one thing: these things are incredibly “easy” to overlook when building a site yourself.

Here at Montreal Graphic Design, our creative team works directly with our clients to create a site that attracts and retains customers. Our personalized approach ensures brand visibility in whatever competitive market you’re in.

Sure we can move your logo for you, but it’ll cost you.

Now, let’s say you built a site using a Do-It-Yourself builder. You spent the time to get your images loaded in properly, and you’ve typed out all of your content.

But what if you don’t like the position of an image? Or the amount of space after the headlines? This means you’ll need a small change to the structure of the template.

Unless the template has that specific customization built-in, which is unlikely, you’ll need to reach out for help. Many builders have “developers” who can create a custom template – at a cost.

So you pay money for the “easy builder” to build your site yourself, and then pay extra to have someone else design it for you.

When it comes to spacing, logo positioning and many other small aesthetic changes, the builder site’s customers are at a steep disadvantage. By working with a web design company, you can have as much control over your site as you like.

A web design company can quickly make almost any change that you need. With a Do-It-Yourself site, you can only change what they allow you change.

Conclusion

Beautiful design without frustrations, search engine compatibility built-in from the ground up, and full customization. These are only a few of the upsides to using a web design company.

Now all you need to do is choose the right one for you. Luckily, this is much easier than you’d think. We’ve written an article that provides you all the tools you need to find the perfect design company for you.

Want to know what Montreal Graphic Design can do for your business? Contact us today for a free quote.