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Why Design Matters in Social Media Marketing

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It’s no secret that social media has taken over various aspects of our lives. No matter what item or information we’re looking for, we can likely find it on social media. A recent study asserts that 3.48 billion around the world use some type of social media platform. That means people are spending a considerable amount of time looking at their screens.


You’re likely well aware that your target audience is part of the billions of people who use social media. That means you have to find a way to make people stop scrolling and look at your brand’s content. One of the most effective ways to do this is by incorporating appealing graphic designs into your posts. If your content is visually appealing, people are more likely to be interested in what you have to offer.


While you probably already see the importance of graphic design when it comes to your brand, you may need to know how to translate this into your social media presence. You can’t expect your posts to attract a large client base if you’re using outdated or low-quality graphic design tools.


Here are some of the reasons design matters when it comes to social media marketing, as well as some tips to help you improve the design of your social media pages.

People Aren’t Always Paying Attention

Whether you’re searching for the ideal color scheme, searching for the right meme font, or deciding whether you should post content in written or video form, you have to make sure your content stands out. Most people are scrolling through social media mindlessly, so if you don’t post something that immediately catches their eye, they’ll miss your message.

Some People Prefer Video Content

The visuals included in your post make a big difference. Video, as well as live video feeds, will attract your target audience and make them want to learn more about your brand. Video content was dominant online in 2018 and 2019, and marketing expert Marcus Sheridan accurately predicted that about 80% of the online content we saw in 2019 would be in video form. With this in mind, you may want to consider YouTube as a marketing outlet for your business, since this platform allows you to design content that showcases your creativity while appealing to the customer.

Live Video Is Becoming More Popular

In addition to recorded videos, you may also want to include live videos into the overall design of your social media pages. This gives customers the impression that your brand is authentic and prompts you to build a relationship with your consumers. Live video is also a way for you to showcase the marketing design of your business, especially if you have a backdrop with your company logo or you’re debuting new products.

People Want Concise Content

Graphics are a great way to share information on social media. Your graphics should be attractive in color and font, but make sure you get the message across as well. The more images you use, the better. If you can use one or two short phrases to describe the images, your social media followers are more likely to remember your content and refer to you again when they’re ready to make a purchase.


When you incorporate these elements into your social media page, you’ll create designs that people look forward to seeing. Your content and design should work together so that clients get an accurate idea of your company’s values. As much as possible, include an aspect of graphic design into each social media post to better engage with your followers. If you don’t have a graphic design team, you can outsource these tasks to a reputable company that will make your business stand out.


Social media is constantly changing different platforms to attract different types of consumers. This means it’s up to you to come up with innovative ways to incorporate new and exciting features into your posts, so you can improve the way you interact with your customers. The more attractive your design is, the more customers will look forward to your posts and become more familiar with your brand. This can lead to more lead generation and more sales, so you can keep your business thriving while continuing to appeal to new clients.