We don’t have to remind you that in business, there’s a lot of competition these days, and you want to stand out high above the rest. That is where your card’s logo can have an impact, but what does your card say about you or your company or service? Is your logo a good communicator for you or your brand? Our marketing experts understand the power of these simple, visual icons, and they’re sharing their favorite design tips.
1. An Uncomplicated Logo
The logo you choose is everything because it defines your brand in a visual way. Make sure that your logo is simple and easy to recognize even after shrinking it down for placement on a logo or business card.
If your logo is too complex-looking or features too many words, it will fail to impress anyone in the way it appears on your small business card. The logo has to work at every size and still deliver that all-important, visual message.
2. A “Clean” Logo Card
Here’s another simple tip that many people disregard when creating their logo cards.
A fine example of a great visual icon is one where the logo has room to breathe and stand out. In other words, a successful logo is surrounded by enough white, blank space when it is small and placed on your business card.
Don’t ignore the value of minimalism in your logo design. It can be a strong, memorable icon for your brand, company, or service.
3. Basic Fonts; Sans Serif
Here is one area that can trip up the business owner trying to make a memorable card that features their logo on it.
The font you use is also playing a key role in the message being delivered even on a small card.
Again, keeping it clean and simple matters. For example, the well-known sans serif font happens to be a huge favorite of many marketing design pros because of its businesslike and simple appearance.
Avoid using very flowery fonts and/or more than one or two different fonts for your card.
The mission is to present a card with a logo that is both readable and professional-looking.
4. Color Commanding Attention
It’s no secret that color has significance when it comes to presenting your logo, but choosing the right hue or hues can also play against you.
A lot of folks enjoy using strong, bright shades on their business cards, but if the color is too loud, it can look cheap, and even the text can get lost in the translation.
Sometimes, just a pop of color can deliver the message. A good example of this would be the current Amazon logo with its black lowercase letters spelling out “amazon.” Under the lettering, there is a bold, smooth yellow arrow, coming from the letter “A” to “Z”, forming a smile.
Amazon, by the way, uses the sans serif font.
Then, there is iconic Pepsi, and the brand has had 12 logo redesigns over the decades and still going strong.
Today, Pepsi uses its familiar red, white and blue globe logo in a flat design tilted on its side with the name Pepsi spelled out in lowercase letters.
The Pepsi logo is eyecatching and to the point, say the branding pros.
If your logo works, then don’t look over your shoulder at the competition. Stay with what you’ve got, and try small tweaks to freshen the design when needed.
5. Something On The Back
Not many people follow through on this tip, but it’s a clever one, according to marketing experts.
We all realize the power of a strong business card with its logo on the front of the card. Now, how about putting something on the back of your card to make it stand out?
Folks get a lot of cards and toss them away. To avoid this, give potential customers a reason to hold onto your card with some added information on the back that pertains to your business or service.
Let’s be honest; a darn good logo is key because it is the cornerstone of your personal or business brand. Take your time, follow these tips, and good luck!