“What else should I do to make my website more successful?”. It is the question that keeps popping up in your head every time you are trying to come up with some new ideas. If it is so, then you need to know today’s trends of the ins and outs of the SEO market.
To get the roll balling, algorithms of search systems’ results are evolving and changing. Therefore, to put the promotion of your services on the next level, you must be aware of these changes. So, let’s take a look at SEO trends this year.
Today, the crucial factor in the assessment of page quality for any search system is still the quality of its text. In case you plan to make an article order, you should choose a liable and proficient copywriter. Use Adsy to buy guest posts on favorable terms. This service will do its best to meet all of your expectations. What is more, it is about to change your image of how exclusive material should look like.
For both copywriters and clients, it is highly necessary to check the ultimate version of the text carefully and meticulously for compliance with technical requirements. It should not advertise bluntly and directly offer to buy a product or to use service. Instead, carefully submit an “informative” article with a subtle offer.
Millions of advanced users have already tried this searching method with the help of their voice. No doubt, they will continue doing it in 2020. What is more, the share of search queries in 2020 will be 50%.
It is necessary to say that the user does not have to type a key query in the search line, but speaks it aloud. Therefore, this request will not be as short as in writing, but a longer and abstruse, low-frequency request.
There are some nuances to this method:
- The site’s material should be in the top-3 position. Google usually takes the answer to a voice request from the pages on the first three positions of the issue.
- It is necessary to include the question itself in the text. Typically, this type of system selects a page that contains both the answer and the question. This is why the FAQ sections suit for voice search.
- Getting into quick answers gives you a better chance of success in voice search. The data shows that 4 out of 10 responses to voice requests come from extended snippets.
These are the basic rules to enhance your platform by adjusting it to voice search.
Search systems increasingly suggest users turning on location data to exacerbate the accuracy of results. Thus, the site needs to have a definite geographic location.
Geo-targeting is especially effective if the business is physically ‘attached’ to a certain place – a restaurant or a fitness club. Even if your institution has not yet gained popularity, a search system can determine it as the most suitable option for the user and bring it to the first places of delivery.
Modern users increasingly prefer text to a concise way of obtaining information in video format. This is one of the main trends of UI / UX design, based on successful marketing research. When you add relevant video material to the site, traffic increases, user factors improve. Naturally, search systems are more loyal to such sites and rank them higher.
We have long become visuals. This trend has led to the fact that the percentage of understanding and remembering some ideas that are transmitted using graphics or video is much higher than when transmitted only through the auditory channel. This is one of the reasons for the victory of film and television over broadcasting.
Comparing the convenience of visual and text material, the first one wins due to a drastic saving in the user’s time.
Here, you can see tips to enhance the quality of the website’s visual content:
- Apply moderate and non-distracting user design. Usually, bright and redundant elements can interfere with the study of the main material of the site.
- Post a sufficient number of photos. They will help users better evaluate products that they cannot touch.
- Add large images. Small photos do not allow you to consider the details, thereby reducing the usefulness of the content and the entire resource.
- Add beautiful, high-quality illustrations. Aesthetic pleasure enhances user and search engine ratings.
- Upload useful, high-quality videos. Full and convenient material on the site keep your users interested and satisfied.
Extra / additional trend is high-quality images. Google’s artificial intelligence determines not only when photos were tried to make unique with mirroring and adding noise, but it also determines the image quality. Therefore, for sites where the visual component plays a large role (e-commerce stores, fashion blogs, etc.), it is worth using high-quality images and applying basic retouching to them. This can be done using Adobe Photoshop or GIMP software. But it is much easier and quicker to outsource this task to professionals such as Photza retouching and other services.
Give your users quality and visual elements, so that search systems will be more eager to offer your platform.
BERT & User Optimization
In October 2019, Google launched the new BERT technique. It helps to understand the nuances and context of words in search queries selecting relevant results for them. A new method began to work for every tenth request in English. Soon, it will include other languages.
However, instead of paying all their attention to website advance for this algorithm, Western experts suggest focusing on user-oriented content enhancement and the technical side of its delivery. By introducing a new technique in search ranking and advanced snippets, Google took a big step towards a search focused on the user’s intention, as opposed to a search where keywords were simply matched.
So, in 2020, good content will be the one that is written following the needs of the user and not just a set of words that the user can hammer into the search. Also, keyword analysis tools might become less useful for creating content. In 2020, you need to interact with your users to find out what they want, and not look at the lists of keywords.
Everyone is interested in SEO development and what trends we should expect soon. There are many changes in the digital world. They have a significant impact on search systems’ enhancement. Some of the mentioned trends are present not for the first year, while others have appeared relatively recently. 2020 is already here, and none of the above should be missed when advancing your service.
Guest Poster – Marie Barnes
Marie Barnes is a writer for Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.