4 ways email marketing can help a small business build their brand quicker

The growth of the technological age has introduced many convenient methods for communication. Whether it’s sending a picture message or hosting a video call, communication has come a long way. Similarly, emails have become the norm to send professional and personal communication efficiently as an alternative to hand-written letters.

On average, around 293.6 billions emails are sent on a daily basis. This shows just how much reach and capability email can have. Utilise email marketing in the correct way and it has the potential to grow your business effectively and convert potential customers into converting ones. Email marketing can be direct and help to provide a personal experience for your customers, build your brand awareness and grab their attention.

Here are 4 ways that you email marketing can benefit the growth of your business.

Increase recognition of your brand

In order to increase your brand recognition, there are certain associations that customers will make with your business. In particular, visual signifiers such as a logo are important for customers to identify with your brand.

When you send emails to your subscribers, ensure that your branding is visible throughout and colour schemes are consistent as it’ll help your customers to identify who the email is from. A logo and consistent branding will increase brand awareness, which in turn attracts them to your business and the services that you offer. A brand isn’t simply an identification of what your business is, it reflects many ideologies and connotations with your brand. A brand agency can help to create an identity for your business, understanding what your brand is about and how best to target your customers.

Improve the chances of customer retention

Customer retention strategies aim to make sure that customers keep returning to your business for your services and products. These are valuable customers because by returning to your business, they trust what you deliver and are likely to spend more over time. This can happen with the correct email marketing strategy in place.

Send out your emails at the right time, to the right people, with informative information and your customers are likely to return. These emails can vary in what you want to tell your customers; your latest sale, updates from inside the business, new products that are now in range. Frequently sending these emails remind your subscribers that you exist, even if they aren’t converting customers. They have the option to unsubscribe from your emails, so even if they aren’t converting customers yet, they’re clearly interested in something related to your business. At the same time, don’t annoy your customers by sending out too many.

Increase the authority in your sector

An interest that many customers tend to have is knowing more about the business they’re purchasing from. Email marketing is a great way to inform your customers about your achievements and what you’re up to. This can help to establish authority within your sector as customers can gain a better understanding of what you do and why you’re a leader in your sector.

If customers find your email informative, they also have the option to spread the word and forward the email to your other people, therefore increasing your brand recognition. Sending out product information can always be beneficial to change the customer to one that’s more willing to purchase. Alternatively, industry news around your sector can always help with increasing your authority.

Boost customer relationships

The same way trust is important in a relationship, it can also be said the same for business and their customers. You need to communicate in the right way to your customers and inform them about what they want in order to build their trust. Email marketing is a great way for customers to learn more about you and nurture your relationship with them, even if it is as small as sending a welcoming email to your new subscribers. By building this relationship with your customers, you can increase their loyalty that are likely to return to your business for future purchases.

Guest Poster – Jamie Costello

Jamie Costello is a freelance marketing writer based in the UK. Originally from Bristol, he’s previously studied at Manchester University and likes to use his knowledge gained from his education to write his articles. He’s also worked alongside various media agencies and companies that have helped to develop his knowledge in the sector. You can find him on Twitter at @jamie88costello